Proactive Regional Co-ordiantior (PRC)

PROACTIVE REGIONAL COORDINATOR (PRC) is primarily a PLC with additional resources for marketing and support. PRC is appointed within a region / dist. mainly for promotion, selection and appointment of PTCs and PLCs and providing them support services as per Proactive guidelines on a predefined investment terms.

PRC has a small team of manpower to spread Proactive and partner brands in the region and extend support services to PTC / PLC. PRC also works to generate placement opportunities within the region and participates in promotional and branding events among others and gets revenue share from the region towards the efforts and investments.